Important Components Of Internet Marketing

One of the biggest components of internet marketing is email marketing. Some people feel that email marketing is dead and that it doesn't work anymore in the same way that it used to work a few years ago. Personally, when it comes to generating free leads, I kind of agree with this notion. But when it comes to backend marketing, this idea flies out the window.

Backend marketing is the backbone of your internet business. Without it, you can't earn repeat sales from customers, you can't offer any continuity products, and you can't host your own seminar each year. When it comes to backend marketing and putting your customers into an email marketing funnel, this is the best thing that you can do for your business.

So yes, if you're collecting free leads to put into your autoresponder sequence, don't look for a high converting result. You may wind up getting something around 1% to 2% conversion rates - which honestly... you can attain this by simply leading people to your sales letter page. Especially if you have a low sellhng product!

Your customer list is the most valuable list that you can build. It's easy to get free leads, but it's much difficult to turn these leads into customers, and keep these customers for years to come. If you can master the practice of turning free leads into customers... you will have a lot of success when it comes to making money online.

Now if my advice above sounds foreign or strange to you, then you probably have been taught some ill-advised advice from unsuccessful marketers or your college professors. You will hear a lot of people saying, "build a brand" or "it's all about exposure". Truthfully, none of these techniques are solid.

What you want to do is focus on something called "direct response marketing". With direct response marketing, you're focusing on getting results NOW. I mean as soon as you run your ad, it starts getting you a lot of opt-in email subscribers, or it starts getting you sales.

It doesn't matter what advertising medium you use. Whether it's pay per click, solo ads, advertising on high traffic website, or ezine advertising. Your ad needs to work, and it needs to work right away. Otherwise, you will find yourself losing tons of money on marketing practices that are traditional and that simply doesn't work.

If you want to build an online business that will last for years to come, then you will have to follow the advice in today's lesson. Focus intensely on building up a large customer list, and getting backend sales from these people also. This will help you out big time when it comes to earning the money that you're looking for in your business.

Take these tips and put them to work today. You won't be disappointed. Selling to backend customers are the "peanut butter and jelly" combination that will yield you excellent results. Email marketing can be made profitable... it's up to you to revamp your current campaign, and focus on the things that I stated here in this lesson. So be sure to use them today.

Good luck with your online marketing efforts.

ABOUT THE AUTHOR: Randall Magwood is one of the most respected and highly-regarded online marketing experts on the internet. He has a website about internet marketing that helps small business owners learn how to market their business online simply and easily. To learn more, simply visit his website here: http://www.internetmarketing-rules.com

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