The Problem With Internet Marketing

I've recently discovered something that may be considered a tiny problem with Internet marketing. Bear with me as this is a bit long, but it's not a long list of complaints, just observations.

Have you ever showed up for work one day to find out that someone, in another department no less, was out sick and they want YOU to cover for them? This is an all too common occurrence at least in the veterinary industry, but I'm sure it exists in countless other professions as well. Having worked as a vet tech for a number of years I can vouch for how it feels to be pulled in multiple directions on a daily basis.

As a veterinary technician, you are expected to do everything: take care of the animals, clean up bodily fluids, check in clients, answer phones, carry sick/dead animals into the clinic, carry sick/dead animals and heavy bags of food out to clients' cars, chase the doctors around to get permission to refill prescriptions, listen to clients complain to you while you sit there with a smile on your face pretending you're not thinking about how you want to tell them that you're sorry, but actually no, they're not the center of the universe. In the meantime, the receptionists just have to check in clients and answer the phones. If the reception area is short-staffed, one of the techs is expected to go up front and help out. If one of the techs is out, you're screwed. Receptionists are RARELY asked to help in the back end.

This is pervasive throughout every animal hospital I have ever worked at. Technicians are required to be well-rounded, agreeable, 'able to do it all' kind of workers. It occurred to me the other day, Internet marketing, well, it's not so different. It also occurred to me how lucky I am that working as vet tech prepared me for this.

Now please don't think this is a "How Internet Marketing is Like Being a Vet Tech" article. I just want to iterate the point that being an IM'er, even if you are outsourcing a lot of your work, requires that you be a well-rounded, 'able to do it all' kind of worker. As an Internet marketer running your own business you pretty much have to do everything. You are the:

Creative department: You have to come up with all your creative ideas for your business. As the creative department you must be able to brainstorm about your skills/interests before finding a profitable niche, create your own product (if you go that route), think of all the features and benefits of a product you own, design your website, think of things to write about, actually write about them, and write and design sales letters.

Exception to the rule: You can always outsource your sales letters and articles, but as most successful Internet marketers will tell you, eventually you need to do some of this at least once so you have an understanding of how it's done.

Customer Service: You have to know how to deal with your customers, aka, your purchasers and subscribers. You have to know how to deal with rude comments, refund requests, and complaints. You also need to know how to build good relationships with people; not only your subscribers, but other marketers. This is just a no-brainer. No successful marketer is an island.

Exception to the rule: You may have reached the point where you can outsource customer support. If so, congratulations! You have proven you are quite capable. But you still need to maintain good relationships with other marketers.

Research Department: You must be able to conduct basic research in order to find profitable niches, see what other successful marketers are doing, look up 'how to' tutorials, and check the stats of your own marketing methods. You may do this through an A/B split test, or some other method of tracking where most of your leads and sales are coming from.

Exception to the rule: Sorry, but there's really no exception to this. You, at a minimum, must be proficient at researching a profitable niche, even if you outsource the rest. This is a fundamental, basic first step in Internet marketing.

Tech support: As the tech support department, you have to be able to set up a website or blog, utilize an autoresponder, upload a squeeze page, use a cPanel or FTP server, know at least a bit of technical terms, and know how to backup all your stuff in case something happens (which as we know, is not a case of 'if', but 'when').

Exception to the rule: You may know someone who is technically inclined that can walk you through the set-up of all this or you can pay them to do it for you. If you're resourceful, you may think about utilizing your research department to look up video tutorials on how to set all of this up. The good thing is, you don't have to know why it works, just that it works.

Human resources: As the HR person in your business, you have a huge responsibility. You maintain the ebb and flow of every part of your business. You must make sure that all of your departments are doing their job correctly, keep them all motivated with rewards and bonuses, make sure they get holidays and sick time (but not taking advantage of them), and of course find the right outsourcers for the job at hand. If you want, you can assign the task of finding potential outsourcers to your research department (once again, that research department is coming in pretty handy. You may think about giving them an extra bonus).

All jokes aside, as the HR person, you have to hold yourself accountable, pat yourself on the back, make sure you're not overdoing it, and make sure every part of your business is flowing correctly. The HR department, hands down, has it harder than any other department.

Exception to the rule: If you can outsource your HR department, you're not an Internet marketer, you're more likely a Corporate CEO Tycoon. Really, if you're outsourcing your whole business, you probably don't need to be reading this, but thanks for taking the time to!

Now, is all of this that I've just talked about really a problem? It depends. Are you the kind of person that can handle being all of these things? How much can you outsource right now? Even if you have reached the point where you can have a large part of your business done for you, you didn't get to where you're at by NOT rounding a sharp learning curve. At some point you worked in every department of your internet marketing business. You still have a basic, fundamental knowledge of how everything works. In other words, you understand how all of this comes together.

It's like weaving a fine tapestry. Or better yet, like building a car. If you were going to pay someone to build a car from scratch, you would need to tell them all the features you want your car to have, right? And to do that, you would need to know what features are available, or even possible. You would at least need to look at other cars to see what they have (research department), decide on the best features to suit your needs as well as a good color, and type of fabric for the interior (creative department). You'd have to know how to go about finding the best mechanic for the job (research department and/or human resource) and then hire them (human resource). Once your car is built, it would be a good idea if you knew how to check the oil and change a flat tire (tech support). I think you get the picture.

Is this a tough part of Internet marketing? Yes, sometimes. Is anyone capable of doing it? No. If you can't handle having to do all of these things at some point and recognize that it's just part of the job, you're probably not going to make it.

Now, I bet I know what you're thinking.

"Geez, Liz. This is all kind of depressing. Is there a point to this? Is there any good news?"

Why, yes there is! Thanks for asking! The good news is, it's really not all that hard to be all those things, most of the time. And here's why: once you weigh the pros and the cons of all of this to having a real J.O.B., you will realize that as an Internet marketer you have a lot of benefits that include not having to commute, no workplace drama, no boss breathing down your neck, you can determine your own schedule, and the monetary rewards are huge (if you do it right).

And of course there is the exception to all of this: You can get a push-button software system that will handle the automation of all of this for you in as little as 2 hours, 49 minutes and 16 seconds, and be making money right away!!

Yeah, good luck with that!

If you found this article helpful please feel free to visit my blog at http://www.lizbradshaw.com and leave a comment!

124 comments:

  1. Being an internet marketer may be tough, but you can do well if you know how to handle your job. Yes, it can be stressful, but it definitely pays well. Besides, you can learn a lot from these obligations and from experiencing internet marketing itself. Kind regards, Liz! :)

    - Darryl Tay

    ReplyDelete
  2. I would like to say that this blog really convinced me, you give me best information! Thanks, very good post.


    webmarketingexperts.com.au review

    ReplyDelete

  3. Hi there,
    Internet Marketing India awesome site. I thought the topics you posted on were very interesting.

    ReplyDelete
  4. Thanks for your write-up that pay-per-click is actually another the most effective and the useful
    method for this marketing along with for your acceptance with the business., our
    seo services in australia is

    One of the leading Internet Marketing Company and SEO Services Company in Australia. Our Internet Marketing Company has born in the fire of experience, doing SEO and Internet marketing for websites.

    ReplyDelete
  5. Hi there, awesome site. I thought the topics you posted on were very interesting.

    Webmarketingexperts.com.au review

    ReplyDelete
  6. Hello dear.You have written a great post. Going to share with my followers on twitter. Thanks for sharing.


    Webmarketingexperts.com.au reviews

    ReplyDelete
  7. Hey, nice site you have here! Keep up the excellent work!







    Online Marketing

    ReplyDelete
  8. Applying the same extensive research to the major competitors in a keyword sector allows me to find trends and commonalities in the space. You can also try to used the ColibriTool at http://colibritool.com.

    ReplyDelete
  9. I am using ColibriTool for seo. this is great seo tool. it is helpful for traffic. if anyone want to this tool it is available Here :- http://colibritool.com

    ReplyDelete
  10. I appreciate your writing about problems with internet marketing. Thank for sharing your knowledge and updated message. I would like to share my experience with ColibriTool. Today free SEO tools like Colibri Tool are available that integrates many individual SEO activity for Internet Marketer. I used a lot of back linking activities to ensure the traffic on my website and it did great for me. I recommend to Internet Marketer to use ColibriTool (http://colibritool.com) for getting heavy traffic on your website very fast.

    ReplyDelete
  11. Where I live, many, if not all start up businesses choose to hire an Arizona marketing company instead of having to spend all their time learning how to market their businesses on their own. There are just so many strategies that need to be utilized, not to mention the need to update yourself frequently on the recent developments and policies released by major search engines such as Google.

    ReplyDelete
  12. Some times it's happens in the internet marketing we face major problems about in many areas so we want to face that. We not say that the internet marketing is always show the problem it can be improved some times.

    http://vindiaservices.com

    ReplyDelete
  13. pleasant article...this column is amazing with citation of anniversary advice yet as info..
    by Homework Assignments provider

    ReplyDelete
  14. An online business can reach at top ranking in leading search engines and can get flourished and prospered.
    Internet Marketing Company Bangalore | Outsource Website Developer

    ReplyDelete
  15. The blog is absolutely fantastic. Lots of great information and inspiration, both of which we all need. Thanks...

    Oak Doors

    ReplyDelete
  16. thank you for your article,My problem has been resolved...
    Timber playground equipment

    ReplyDelete
  17. The blog is absolutely fantastic nicely way information...
    convenient money transfer

    ReplyDelete
  18. I will make ѕuгe to bookmark it and return to reаd more οf уour uѕeful infoгmation. Thanks for the роѕt.

    by MGT 330 Individual Assignment Provider

    ReplyDelete
  19. Your blog is awe-inspiring. I have found many new things. Your way of staging is also fascinating. You have elected very incredible topic. I appreciated it.
    seo services company india

    ReplyDelete
  20. Great Information, I would like to thankyou for your nice post.Best Email Marketing Solution

    ReplyDelete
  21. Awesome article! I have gradually become fan of your article and would like to suggest putting some new updates to make it more effective.Web Design India

    ReplyDelete
  22. Web Design Company
    Valuable information and excellent information you done here..I really enjoyed reading.Thanks for the post.

    ReplyDelete
  23. Excellent post and wonderful blog, I really like this type of interesting articles about internet marketing
    http://www.seomughal2013.blogspot.com

    ReplyDelete
  24. Internet business home primarily based or otherwise will survive while not traffic. several alleged consultants don't believe that it's doable to use free ways to drive high traffic to a website. attention-grabbing, this, once you think about the large traffic several leading bloggers receive and however none of them has spent a dime on ads.
    internet marketing.

    ReplyDelete
  25. Great blog, internet marketing strategies guide us to start small business .internet marketing can attract more people or visitors to your website or blog, increase customers for your business and enhance branding of your company and products.

    ReplyDelete
  26. Thanks for taking the time to discuss this, I feel strongly about it and love learning more on this topic. If possible, as you gain expertise, would you mind updating your blog with more information? It is extremely helpful for me.

    web design

    ReplyDelete
  27. I would like to suggest that you consult to Paton marketing as they are providing the service of internet marketing and I have recently dealt with them which was a great experience with them.
    Internet Marketing Solutions Miami, FL

    ReplyDelete
  28. I have analysis your post. Nice material you done here. This information is useful to for all. online billing software

    ReplyDelete
  29. Thanks for taking the time to discuss this, I feel strongly about it and love learning more on this topic. Online Marketing .

    ReplyDelete
  30. I truly love studying and in addition succeeding this article after i see them actually beneficial and in addition enjoyable. This article can be every bit since beneficial along with enjoyable. Appreciate it with regards to truth a person also been donning creating your web site this enjoyable. We all provided one thing with regards to my own truth.Internet Marketing

    ReplyDelete
  31. Awesome post share by you. It is very informative and useful for me. You cover many topics that affect to internet marketing.
    Once again for thanks for share it.
    E-commerce Development Company Bangalore

    ReplyDelete
  32. Thanks for sharing. It is very informative and useful for us.

    Internet Marketing Company

    ReplyDelete
  33. Hi this one is great and is really a good post
    phoenix web design

    ReplyDelete
  34. thanks for sharing information about online marketing or affiliate program. This is great full for all affiliate or advertiser
    if you want to become a affiliate or advertiser please visit
    Earn Money Online

    ReplyDelete
  35. Thanks for your ideas. You can also find the details on Affity Solutions, at the Internet Marketing company. The main object of the Affity Solutions is to provide quality Seo services and internet marketing service.

    ReplyDelete
  36. Every field should have the problems.Experts of that field should analyze and make it as useful for business and improve the growth.
    Web Designing Bangalore | Website Design Bangalore

    ReplyDelete
  37. Good informational post about Search engine Marketing tips. Hope to you will more post for help. Internet Marketing Company

    ReplyDelete
  38. These are actually wonderful some ideas in the blog. You have touched good quality points here. In whatever way continue writing.Uec

    ReplyDelete
  39. It's a Seo friendly blog and adorable information about online marketing tools. Thanks a lot!UnitedTec

    ReplyDelete
  40. I would like to say thanks for your sharing this useful information. Nice post keep it up. Hope to see you next post again soon.
    With Regards,
    SEO services in Bangalore

    ReplyDelete
  41. Thanks for sharing this wonderful information. I will be waiting for your next level post. Keep sharing. Very nice keep it up.
    With Regards,
    Responsive web Design services in Sydney

    ReplyDelete
  42. It’s amazing in support of me to truly have a web site that is valuable meant for my knowledge.sre

    ReplyDelete
  43. This comment has been removed by the author.

    ReplyDelete
  44. If you are an Affiliate marketer, I have to run my business positively and even get top position in Seo this blog to help me lots. seo company baltimore

    ReplyDelete
  45. This is one of the best internet marketing articles I've read in a while. Thanks for this!

    seo company in jaipur

    ReplyDelete
  46. I am hoping the same best effort from you in the future as well. In fact your creative writing skills has inspired me.
    goldpromotion.com

    ReplyDelete
  47. This blog is very informative the stuff you provide I really enjoyed reading. MRC SEO consulting

    ReplyDelete
  48. Hmm these issues are coming to the internet marketing amazing reading!gold promotion

    ReplyDelete
  49. Internet marketing is the best and good way to increase ranking on Google. It includes many ways like search engine optimization, PPC and social media marketing.

    ISDE

    ReplyDelete
  50. I certainly appreciate your stuff provided in the blogs.Book of Ra

    ReplyDelete
  51. Thankfulness to my dad who informed me relating to this blog, this website is really amazing. Wikipedia Links Provider

    ReplyDelete
  52. I was pinning away for such type of blogs, thanks for posting this for us.SistaSearch.com

    ReplyDelete
  53. Thank you so much for sharing this excellent information! Looking forward to reading more!!!!

    Web Design Services Toronto

    ReplyDelete
  54. This blog post is really great; the standard stuff of the post is genuinely amazing.http://jumpstartseo.co.nz

    ReplyDelete
  55. This post is really nice and informative. The explanation given is really comprehensive and informative.SEO in Bangalore | Digital Marketing Company Bangalore

    ReplyDelete
  56. It is extremely nice to see the greatest details presented in an easy and understanding manner.freedomcashlenders

    ReplyDelete
  57. Your blog is really attention-grabbing for me; I will definitely bookmark your website. Thanks
    cash advance

    ReplyDelete
  58. Thanks for providing such great informative blog.Really your blog is amazing,keep sharing...Internet Marketing Company|Website Development in Bangalore

    ReplyDelete
  59. I never ever saw such type of blog in my life; it has incredible things to give knowledge to others. insurance rate

    ReplyDelete
  60. Totally unique stuff is here really amazing!!!Click here

    ReplyDelete
  61. I was getting bore since morning but as soon as I got this link & reached at this blog, I turned into fresh and also joyful too.http://theincredibledreammachines.com

    ReplyDelete
  62. This article is actually remarkable one it helps many new users that desire to read always the best stuff.SEO Sussex

    ReplyDelete
  63. This comment has been removed by the author.

    ReplyDelete
  64. Creating content is tough.Outsourcing content creation,to my mind is tougher,since you need to know the Company's DNA.And that takes a lot of doing.
    SEO Company Jaipur

    ReplyDelete
  65. Very useful post,...i have getting the some important information for this post..thank you for sharing the biggest information...Website Design Company Bangalore | Website Designing Company Bangalore

    ReplyDelete
  66. thank you for sharing the useful information..I have a search the lot of sites in this information..but i have a getting the good information once again thank you for sharing this post..
    Web Design Services Bangalore | Web Development Services Bangalore

    ReplyDelete
  67. I know this is quality based blogs along with other stuff. Ashfield marketing

    ReplyDelete
  68. Well, it’s a nice one, I have been looking for. Thanks for sharing such informative stuff.MacFarlane Group

    ReplyDelete
  69. Your contents are too straightforward to browse and easy to understand. Local SEO Express

    ReplyDelete
  70. This is one of the most important blogs that I have seen, keep it up!payday loans in virgnia

    ReplyDelete
  71. Thanks for this informative articles..You really touched every part of challenges faced in SEO business..This is a great initiative..Keep up the good work..
    website development company in jaipur

    ReplyDelete
  72. Thanks meant for sharing this type of satisfying opinion, written piece is fastidious, that’s why I’ve read it completely.seo melbourne

    ReplyDelete
  73. I even have been getting a lot of helpful and informative material in your web site.seo company melbourne

    ReplyDelete

  74. I have a getting the best information in your blog...Its used to every persons so i have a shared to my social media sites...
    SEO Company in Bangalore | SEO Services in Bangalore

    ReplyDelete
  75. This comment has been removed by the author.

    ReplyDelete
  76. Through internet marketing we have to improve the sales of the product using websites,some social media networks or some form of communication media helpful information.http://www.nazarseo.com/

    ReplyDelete
  77. I have been really impressed by going through this awesome blog. seo

    ReplyDelete
  78. I am very interesting on your blog.

    ReplyDelete
  79. Thanks for sharing these tips. The information you have given is very useful. And the way in which you have described the topic is very simple and interesting. So thanks for posting. It was very useful.
    SEO company Jaipur

    ReplyDelete
  80. Great post. The information that is provided above is very nice and useful. I hope that you will keep posting such types of useful information in future. Every employee of SEO company in Jaipur should read this website.

    ReplyDelete
  81. Great post. This post has a lot of knowledge to learn. The information provided in this post is very important so thanks for posting this post it will be very helpful for every SEO company Birmingham and other competitors.

    ReplyDelete
  82. Thanks meant for sharing this type of satisfying opinion, written piece is fastidious, that’s why I’ve read it completely.
    cash advance

    ReplyDelete
  83. I am a big believer in commenting on blogs to inform the blog writers know that they’ve added something worthwhile to the world wide web!..
    seo backlinks

    ReplyDelete
  84. Thanks. Good read. Effective Website and SEO strategies are so much different these days than just a few years ago. The traditional way of developing and using websites is basically dead. I would like to link to this post for a project I’m working on if that is okay.

    Ref:- seo company jaipur

    ReplyDelete
  85. Just saying thanks wouldn’t just be enough, for the fantastic fluency in your writing.
    http://the100kfactory2.com/

    ReplyDelete
  86. This post is really nice and informative. The explanation given is really comprehensive and informative.Internet Marketing Company Bangalore | Digital Marketing Company Bangalore

    ReplyDelete
  87. Great blog! your blog is providing the best ideas of improve the results of Internet Marketing Boulder Colorado Thanks for sharing such a nice post.

    ReplyDelete
  88. Whatever you have provided for us in these posts really appreciative.
    cheap guest posting service

    ReplyDelete
  89. That’s a nice site you people are carrying out there.


    face value of whole life insurance

    ReplyDelete
  90. What a fun and upbeat read! I wanna start a blog now after reading this!, Event Management Companies in Delhi.

    ReplyDelete
  91. Such a great information, thanks for sharing

    Solar PCU
    Online UPS

    ReplyDelete
  92. Thanks for sharing this information. SEO is one of the internet marketing techniques which is used to increase website traffic and organic search results.Website Development Company Bangalore | Web Designing Company Bangalore

    ReplyDelete
  93. Always pleasure to read your blogs, thanks for sharing ,,,,,,,


    MCX Tips and Commodity Tips

    ReplyDelete
  94. Very useful article about internet marketing.It is very easy to understand about internet marketing for beginners and learners..keep posting useful posts like this..
    GP Rating Colleges, Marine Colleges

    ReplyDelete
  95. Thanks for the information. Helped us to convince most on how this process works and what they could achieve by following these guidelinesITFOFINDIA,ITF OF INDIA

    ReplyDelete
  96. What we need is to look at a simple business example in the real world. For best and cheap manual Seo services, Web designings. Must check Web Design Bangalore

    ReplyDelete
  97. Ultimate post and very informative, you have explained well with detailed explanation. You can also share these type of content on sites like OS Business Opportunities

    ReplyDelete
  98. This article is really insightful and useful expecially the problem of Multi-Device Usage. I have been aware of this problem as well and understand the different channels have its an integral function to lead up to the purchase. But when my boss question this concept, I can't give him a prativale solution. Do you have any other opinion to solve this problem? Now i will run a blog on digital marketing company in Jaipur successfully .

    ReplyDelete
  99. The quality of your blogs and conjointly the articles and price appreciating.
    ecommerce website company

    ReplyDelete
  100. This comment has been removed by the author.

    ReplyDelete
  101. You have written a great post.Thank u for your sharing keep it up admin get more different topic to be discuss For More Details:Matrimony in trichy,Vishwakarma Matrimony, Naidu Matrimony,Kongu Vellala Gounder Matrimony,

    ReplyDelete
  102. Thanks for share your topic and get more information topic to be discuss your page For more details:Matrimony in trichyVishwakarma Matrimony,Naidu Matrimony,Kongu Vellala Gounder Matrimony.

    ReplyDelete
  103. This really is my very first time i visit here. I discovered so numerous fascinating stuff in your weblog particularly its discussion.
    Staple Logic a USA web design agency providing Affordable Web Design Services USA & Affordable eCommerce Website Design Services USA for our clients.

    ReplyDelete
  104. Awesome article! I have gradually become fan of your article and would like to suggest putting some new updates to make it more effective.web design company in chennai

    ReplyDelete
  105. Thank you for the post. I loved the pictures, screenshots. The words were great too. I plan on finally learning LinkedIn and get clients from there. Thanks for all you put out for us to learn.

    Do you want to learn digital marketing through a course in Jaipur? Digiwebart is no #1 Best Digital Marketing Company in Jaipur. We are having best digital marketing courses in jaipur and seo course in jaipur.

    ReplyDelete
  106. Excellent Article. Well, the main reason of me sharing my post here is that, Lets Connect over the Digital Marketing Company in India and we also open for Partnerships with Mobile App Development, Website Development and Graphics related company !

    Get in touch with the Digital Marketing Service Provider In India for more information

    ReplyDelete
  107. This comment has been removed by the author.

    ReplyDelete
  108. Very useful post ! Thanks for giving something meaningful information and Please keep update with your blog.
    Blinds for windows near me | Artificial grass for balcony near me

    ReplyDelete
  109. Excellent! Thanks for creating this amazing content. I really liked the way you described all the points related to Marketing in detail. It's very helpful.
    https://hireseopro.com/India/Rajasthan/seo-company-in-jaipur

    ReplyDelete